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Brand Identity & Logo Design
A logo is one part of a brand. The larger job is creating a visual identity that feels distinct, stays consistent, and gives you something useful to build on.
Depending on what you need, that can mean a focused logo and visual foundation or a complete identity system with typography, color, supporting graphics, guidelines, and real-world applications. The scope changes. The goal doesn't: a brand that feels like you and keeps working when it leaves the presentation deck.
Logo & Marks
$500
A professional logo and the essentials to use it well. For businesses that need a strong, clear mark to build on.
Features:
⛯ Primary logo
⛯ Alternate logo / submark
⛯ Color palette
⛯ Typography selection
⛯ Final files for web and print
⛯ 3 rounds of revisions
Identity System
$1,000
Where a logo becomes a brand. A complete, strategic identity system designed to work across every touchpoint — built around who you are, not just how you look.
Includes everything in Logo & Marks, plus:
⛯ Brand strategy and direction
⛯ Expanded logo system
⛯ Custom patterns, graphics, and icons
⛯ Social media profile graphics
⛯ Full brand guidelines
⛯ 5 rounds of revisions
Full Brand
$2,000 +
The complete system, applied. Everything in the identity system, extended into the real-world collateral, packaging, and touchpoints your brand lives on.
Includes everything in Identity System, plus:
⛯ Print and digital collateral
⛯ Packaging, signage, or presentation design
⛯ Priority scheduling
⛯ Custom scope based on project needs
⛯ 5 rounds of revisions
There's no house style.
Every business has an ideal brand — one that captures who they are and resonates with the people they're trying to reach. Sometimes that's quiet and restrained, sometimes loud and clever. The right answer depends on the business and the audience, not on a house style or what's trending. And the hard part isn't getting it to look right — it's getting it to hold up. Great branding is stable and distinctive: it holds its shape everywhere it shows up and doesn't tip the moment something shifts.
So I spend time understanding the people behind the business — how you talk, what you care about, who you're trying to reach — before touching a logo or a color. The goal isn't a brand that looks impressive in a case study. It's one that feels unmistakably like you and gives you a foundation you're not second-guessing six months in.
Logo, visual identity, color, typography, and overall direction — shaped into something clear, memorable, and true to the business behind it.
What Does Branding Actually Include?
What's the difference between a logo and a brand identity?
A logo is the recognizable mark. A brand identity is the larger visual system around it — including color, typography, supporting graphics, imagery, and the rules that help everything feel connected.
What do I receive at the end?
Every branding package includes final logo files prepared for web and print. Larger identity packages also include an expanded visual system, supporting assets, and brand guidelines so you know how to use everything consistently.
What if I need more than a logo?
That's what the Identity System and Full Brand packages are built for. They expand the logo into a broader system and can carry that identity into collateral, packaging, presentations, signage, and other real-world applications.
How does the design process work?
We start by talking through the business, audience, personality, and direction. From there, I develop visual concepts, refine the strongest direction with you, and build the final system around what we've learned.
How many revision rounds are included?
Logo & Marks includes three rounds. Identity System and Full Brand include five. The goal is to make the larger decisions early and use each round to move toward a clear final direction.
Start with Something Clear
We begin with a casual chat to understand your business, audience, personality, and the feeling you want your brand to create.
Turn Ideas Into Direction
I’ll take what you share and shape it into logo concepts, colors, typography, and visual direction.
Refine Until It Feels Right
I’ll refine the strongest direction with you until it feels polished, practical, and true to the people behind it.
A Brand You Can Use
You receive the final files, guidance, and assets you need to use your brand across web, print, social, and whatever comes next.
Projects
Ready to build a brand that actually feels like yours?
Whether you're starting with a name and an idea or ready for a complete identity system, we'll figure out what the brand needs before deciding what it should look like.