Falcon Gases: Investor-Ready Website & Logo Modernization
Website Design + Development | Logo + Brand Identity
Falcon Gases came to me as an early-stage startup with big goals and a tight timeline. They had the bones of a website, but it needed polish, clarity, and a strong mobile experience before an upcoming investor review. On top of that, their logo felt dated. They wanted a mark that nodded to their industrial roots—clean, bold, and symbolic—without leaning on tired clichés.
Client
Falcon Gases
⸻
Services
Logo + Brand Identity
Squarespace Website
UX/UI Design
Copywriting
Mobile Optimization
Investor Presentation
⸻
Year
2025
Challenge
Falcon Gases came to me as an early-stage startup with big goals and a tight timeline. They had the bones of a website, but it needed polish, clarity, and a strong mobile experience before an upcoming investor review. On top of that, their logo felt dated. They wanted a mark that nodded to their industrial roots—clean, bold, and symbolic—without leaning on tired clichés.
Approach
We started by digging into the website flow. Navigation needed to be intuitive, sections needed more breathing room, and imagery had to feel both accurate and professional. We reworked the “Markets & Products” section into a clean grid that’s easy to scan, tuned spacing across pages, and swapped in technically accurate background images for details their industry audience would notice.
While refining the site, we developed six logo directions that explored falcon wings, flag stripes, and geometric forms. Together, we landed on a design that felt modern and timeless: a left-facing triangle that doubles as an “F,” with subtle stars and stripes worked into the form. It’s bold, versatile, and instantly recognizable.
Throughout launch week, I worked side-by-side with the Falcon team—hopping on calls, trading quick emails, and making live updates. From adding legal pages to fine-tuning whitespace on mobile, nothing slipped through the cracks.
Results
Falcon launched with a website that feels clear, confident, and ready for business. The new logo system gave them a mark that works everywhere—from investor decks to the website header—while the refreshed site structure makes it easy for visitors to understand who they are and what they do.
Most importantly, the Falcon team felt ready to share their story with investors, partners, and the market on day one.
Lucid Neuro Health
We partnered with Lucid Neuro Health to design a logo and brand that balances scientific credibility with human warmth. The final mark is an abstract brain composed of four softly blended pillars — symbolizing sleep, nutrition, exercise, and intellectual engagement — brought to life with calming gradients and a tactile, textured finish.
Bring Your Vision to Life.
Start things off with a free discovery call, and let’s start shaping a design that truly reflects your vision.