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Large natural rock arch formation in a desert landscape with sparse vegetation and distant mesas under a partly cloudy sky.
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◉ Case study

FHP’s brand and website is packed with soul.

Brand Identity | Squarespace Website

Rooted in existential-humanistic values, Fully Human Psychology offers integrative, depth-oriented therapy for adults. Led by Dr. Chris Bradshaw, the practice blends somatic, trauma-informed, and relational approaches to support clients in navigating life with authenticity, meaning, and compassion.

Client

Fully Human Psychology

⸻

Services

Logo + Brand Identity

Squarespace Website

UX/UI Design

Custom Illustration

Copywriting

Mobile Optimization

Podcast Graphics

Ongoing Creative Support

⸻

Year

2024

A cross symbol with a black outline inside a black circle, with a yellow background behind the cross.
Simple icon of a person with an orange circle on the chest, enclosed in a black circle outline.
A silver laptop on a dark surface displaying a website for fully human psychology, with a background of mountains and a starry sky, and a photo of a man with glasses on the screen.

Challenge

Fully Human Psychology came to us with a clear but nuanced goal: create a brand and website that felt real. Dr. Chris Bradshaw didn’t want anything overly polished or performative — he wanted a space that communicated depth, presence, and the kind of relational honesty that defines his work. The challenge was to design something that felt like him: thoughtful, creative, grounded, and human.

Approach

From day one, this was a highly collaborative and reflective process. We weren’t just designing a website — we were co-creating a digital extension of Chris’s presence. I started by listening closely: to his story, his values, and what truly matters to him in his work.

Through long-form conversations and iterative design choices, we clarified how existential-humanistic therapy could be expressed visually — not through clinical polish, but through emotional resonance.

Frame leaning against a blue office chair, with a colorful landscape painting of a river, green fields, and distant mountains, in a room with gray carpet and side tables.
A cozy corner of a room with a wooden bookshelf filled with books, a black reclining chair, a black floor lamp, a small round table, and framed pictures and certificates on the wall.
Open notebook pages with handwritten notes and sketches, some in blue ink, and a printed logo on lined paper. The pages sit on a wooden surface.
Two smartphones displaying psychology therapy service screens, with a night sky and desert landscape featuring a rock formation in the background.

Brand Identity

We kept the branding intentionally understated — warm serif typefaces paired with delicate script, a muted earthy palette, and minimal ornamentation. But the simplicity is layered with meaning. Chris wanted the brand to feel like an invitation, not an ad — something that gave clients permission to slow down, breathe, and feel seen. Even the logo reflects this ethos: not bold and loud, but quietly confident and personal.

A collage of logos for Fully Human Psychology with various color schemes and design elements, including desert landscapes, night skies, and abstract shapes.

Results

Fully Human Psychology launched with a brand and website that feels deeply personal — and unmistakably aligned with Chris’s identity as a therapist.

He now has a digital home that resonates with his ideal clients and serves as a gentle yet clear reflection of his approach. The feedback has been heartfelt: peers and clients alike have noted how different and refreshing the site feels — a space that really feels like Chris.

A business card for Fully Human Psychology on top of a large rock, with another card partially underneath. The front card has a logo depicting a desert landscape with cacti and mountains, and the back card displays contact information for Chris Bradshaw, PhD, a psychologist and therapist.
A sailboat floating on a calm, mirror-like body of water under a starry night sky with the Milky Way visible and some clouds illuminated by lightning.

What’s Next

Since the initial launch, my collaboration with Chris has only grown. We’ve continued working together on a range of projects — from designing and supporting three different podcasts, to creating a full suite of stationery and office materials, to building out an existential-humanistic therapist directory (currently in the works).

We’ve also collaborated on social media designs and shared countless conversations — part consultation, part creative brainstorm, part life check-in. It’s the kind of working relationship we always hope for: built on trust, shared values, and a genuine appreciation for thoughtful design :)

Schedule a Call ↗︎
Brochure for Fully Human Psychology with mountain scenery, and an individual information card with a photo of a man wearing glasses and a suit.

”I met with Justin for one Zoom call, and discussed my vision for the private practice, my approaches to therapy, a rough vision for the website, and provided photos to some art pieces that seemed to speak to my practice and the design of my office space. Justin went from there and created a website that really surprised me with how much it actually helped me clarify my vision and increase my inspiration for the venture of opening a private practice.”

Dr. Chris Bradshaw, PhD, LPC, Owner of Fully Human Psychology, LLC

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A smartphone displaying a webpage about Amazon and Walmart account management, with a woman smiling and holding a mobile phone, and a man in the background, on a concrete surface with a gray wall.
◉ Website + brand design

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Rize came to us ready for a transformation—moving from consulting roots into a full-service eCommerce agency. Together, we crafted a brand identity and website that reflect their growth, credibility, and care for the clients they serve. What began as a single logo project has grown into an ongoing creative partnership built on trust and shared standards of excellence.

Read more
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Bring Your Vision to Life.

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