Rize Commerce: Building a Bold Identity for an Industry Leader

Logo + Brand Identity Refocus | Website Refocus

A boutique Amazon and Walmart agency for global CPG brands, Rize offers full-service marketplace management with a data-driven, integrity-first approach. The team—small but mighty—had grown beyond its original consulting roots and needed a brand that reflected their evolving identity.

Client

Rize Commerce

⸻

Services

Logo + Brand Identity

Squarespace Website

UX/UI Design

Copywriting

Mobile Optimization

Presentation

Sales Sheet

⸻

Year

2025

Challenge

Rize operates in an intensely competitive—and at times, predatory—corner of the e-commerce world. Because of this, they avoid spotlighting their clients directly. No flashy testimonials. No client-branded visuals. Just quiet, results-driven success.

They needed a brand that could still feel bold, expert, and credible—without relying on the usual show-and-tell tactics. Their existing website and materials were piecemealed and outdated. Our goal was to craft a new brand system that could anchor everything from their internal pitch decks to a fully redesigned, conversion-optimized website.

Approach

From the beginning, this project was a true collaboration. Kate brought clarity and thoughtfulness to the table—along with a deep understanding of Rize’s niche. Through messages, reference sites, and a live strategy call, we mapped out goals, constraints, and creative possibilities.

We identified key needs:

  • A new logo with layered meaning

  • A fresh but grounded color system

  • Cohesive visual identity without relying on client assets

  • Future-ready materials for a website, PDF flyers, and LinkedIn

  • Strategic use of stock/lifestyle imagery to reflect the agency’s voice

Brand Identity

We presented multiple custom logo concepts, each with its own narrative:

  • Ascend & Embrace – A warm, structured design with soft curves and an upward diamond-inspired mark.

  • Layers of Purpose – A logomark representing transformation, with layered geometric shapes echoing Rize’s multifaceted service model.

  • Momentum Forward – A dynamic series of arrows, symbolizing scalability, clarity, and directional growth.

  • Momentum Refined – A variation of Concept 3 with Kate’s refinements, simplifying the form while keeping the core message.

We also explored multiple color palettes across the 4 concepts—pairing bold blues, soft neutrals, and energetic accents like red and neon teal.

In the end, we landed on a concept using the tall rizing arrow and a deep teal + neon green palette—a design that felt both elevated and expansive.

Results

Final deliverables included:

  • A high-resolution logo suite

  • Brand guidelines PDF

  • Color system and type recommendations

  • Custom icon concepts and visual direction

  • Design inspiration board for future assets

  • Canva presentation deck and 1-pager templates

The new brand positions Rize as a polished, confident player in the Amazon ecosystem. It reflects their true value: trustworthy experts who get results without the flash.

What’s Next

With the new brand and website now live at rizecommerce.com, our collaboration with Rize is evolving into something even more exciting.

We’ll be continuing to support their team behind the scenes on future creative needs—ranging from client-facing assets to internal brand collateral. It’s a quiet partnership rooted in trust, shared values, and a mutual commitment to delivering thoughtful, effective design.

We’re honored to keep building alongside them and contributing to the success of the brands they serve.

”Simply beautiful. I am truly so impressed… Thank you for your patience, your thoughtful creativity, and your flexibility. We LOVE the final direction.”

Kate Lawson, Co-Founder of Rize

Let’s Be Mindful Therapy

We partnered with Let’s Be Mindful Therapy to bring a warm, client-centered vision to life across web, print, and digital platforms. From a calming Squarespace website to printed brochures and social media graphics, we built a cohesive brand that reflects Alyssa’s therapeutic values—trust, empathy, and emotional resilience. The result is a polished yet nurturing identity that welcomes clients with care at every touchpoint.

Our goal was to create a warm, cohesive brand that reflects a compassionate, client-centered approach.

Bring Your Vision to Life.

Start things off with a free discovery call, and let’s start shaping a design that truly reflects your vision.