Stacked business cards for Be Mindful Therapy featuring purple and white design, logo with plants, QR codes, and contact information for Alyssa Boinais.
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◉ Case study

Be Mindful Therapy

Alyssa Boinais, a Licensed Clinical Social Worker, is passionate about guiding clients through life’s many transitions, helping them manage anxiety and cope with mood disorders. With a compassionate and evidence-based approach, she empowers clients to feel confident and resilient. Alyssa came to Inflow Healthcare Designs with a vision for a cohesive, warm brand presence—one that would feel as welcoming on screen as it would in a client’s hands. Together, we brought her vision to life through a website, printed materials, and social media assets, all designed to capture her nurturing spirit and dedication to client well-being.


A compassionate space for mental health

Alyssa’s goal was to create an inviting brand that resonates with her ideal clients: seeking empathetic, strength-based mental health support. She wanted a consistent and approachable presence that conveyed her professional expertise and warmth across every interaction—whether online, in person, or through print. From the website to the brochure and social media, each piece needed to reflect her commitment to making clients feel seen, understood, and cared for.

A laptop displaying a therapy website called Be Mindful Therapy and a mobile phone showing an Instagram profile for Be Mindful Therapy, both on wooden stands.

A warm, calming digital experience

To bring Alyssa’s vision to life, we focused on creating a cohesive brand identity that would connect with her clients in meaningful ways. Here’s how we approached her project:

Unified Online & Offline Experience: In addition to designing a calming, client-centered website, we created printed materials—a trifold brochure and business cards—that extend her brand beyond the screen. The brochure offers clients a tangible way to connect with her practice, and the business cards reflect her thoughtful, professional approach. Together, these materials reinforce Alyssa’s presence and message at every touchpoint.

Soothing Visual Identity: We chose a soft, soothing color palette and delicate design elements to visually represent Alyssa’s caring approach. This look was consistently applied across her website, printed materials, and social media, creating a seamless, comforting experience for her clients.

User-Friendly Navigation: Designed with clients in mind, Alyssa’s website makes it easy for visitors to learn about her services, treatment philosophies, and background. This user-focused approach helps potential clients feel comfortable and welcome from the moment they arrive.

Warm, Encouraging Language: We carefully crafted the website’s copy to reflect Alyssa’s warm, supportive voice. The tone extends across her brochure and social media posts, presenting a unified message of encouragement and empathy.

Engaging Social Media Presence: To help Alyssa connect with her audience online, we created a set of ready-to-post social media graphics. These posts give clients a glimpse into her practice, showcasing her approach and helping her build trust in the digital space.

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Smartphone on a table displaying a social media app with therapy-related content, shadows of leaves are cast on the table.
Design of logos for "Be Mindful Therapy," featuring a lavender sprig with green leaves. The primary logo includes a decorative frame around the text. The example shows variations for secondary logos, headers, banners, and standalone symbols.

A Compassionate, Client-Centered Brand

For Alyssa Boinais, creating a digital presence that felt empathetic and grounded in her therapeutic approach was paramount. Her practice focuses on helping clients navigate life’s challenges with confidence and emotional resilience, and her brand needed to reflect these values. The website needed to communicate not just professionalism, but warmth, care, and authenticity.

Partnering with Alyssa was a joy, and we’re so pleased to have created a thoughtful, multi-channel brand that truly reflects her empathy and expertise. Her website, printed materials, and social media posts now work together to welcome and reassure clients, supporting Alyssa’s mission to help women feel empowered and cared for on their journey to well-being.

Open brochure for Be Mindful Therapy featuring information about compassionate therapy for life transitions and a cartoon illustration of a woman meditating.

A digital reflection of trust + support

With a unified brand presence across her website, printed materials, and social media, Alyssa’s identity as a compassionate, trusted mental health professional now shines through every interaction. Her website invites clients into a safe, supportive space, while the brochure and business cards reinforce her brand’s message and leave a lasting impression.

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Laptop displaying a website about psychology with an image of a mountain landscape and a portrait of Chris Bradshaw, Ph.D.
◉ Website + brand design

Fully Human Psychology

Fully Human Psychology came to us with a clear vision: to create a brand and website that felt grounded, introspective, and uniquely personal. From incorporating a favorite painting into the color palette to weaving original photography into the layout, every detail was intentionally chosen to reflect the practice’s essence. What began as a single website project has evolved into a long-term creative partnership—spanning podcasts, collateral, directories, and countless conversations rooted in thoughtful design.

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Bring Your Vision to Life.

Start things off with a free discovery call, and let’s start shaping a design that truly reflects your vision.