A few things people ask

Do you work with clients outside the Detroit area?

Yes — most of my work is done remotely, so location isn’t a barrier. I’m based in Auburn Hills, just outside Detroit, and I work with clients across the country.

Do you only work with healthcare businesses?

No. Inflow started in healthcare — that’s where it began, and it’s still an area I know well — but today I work across industries including lifestyle, real estate, events, coaching, ecommerce, professional services, and more. The industry matters less than understanding the business, the audience, and what the work actually needs to do.

What platform do you build websites on?

Squarespace. It’s the platform I specialize in, and I’m a Platinum Circle Squarespace Partner. It’s reliable, genuinely easy to own, and you’re never locked into me just to make a small change.

There are no ongoing design fees from me — you own the site and pay Squarespace directly. If a project genuinely needs another platform, we can talk about it, but Squarespace is where I do my best work.

What's it actually like to work with you?

We start with a conversation, not a contract. I want to understand the business, the people, what you’re trying to build, and where things currently feel unclear.

From there, the process is collaborative and iterative. I’ll show you directions, you’ll react, and we’ll keep refining until it feels right. I don’t treat projects like one-off transactions — I’d rather be the person you can call the next time something comes up, too.

How much does a project cost?

It depends on the scope, but I keep pricing transparent rather than making you ask.

Branding starts at $500 for a logo and essentials, with full brand identity projects starting at $2,000. Websites start at $1,500. Graphic design projects start at $200.

If what you need doesn’t fit neatly into a package, we’ll figure out the right scope together.

What's the difference between a logo and a brand identity?

A logo is a mark. A brand identity is the system that makes that mark work — color, typography, supporting graphics, patterns, imagery, and the rules for using everything consistently.

If you just need a professional logo to put on a business card or website, a logo may be enough. If the business needs to look and feel consistent across a website, storefront, deck, campaign, packaging, or Instagram post, you need the larger system.

Why does copy come before design?

Because a layout designed around real words fits them. A layout designed around placeholder text usually turns into a container you have to cram the real message into later — and the message loses every time.

Good design starts by understanding what needs to be said, what matters most, and how someone should move through it. The design is then built around that structure.

Do I need a brand before I need a website?

Usually, yes — but not always.

If your brand is unclear, a website often makes that confusion bigger and more expensive. If you already have a logo and visual direction that work, we can build from there.

If you need both, I can develop the brand identity and Squarespace website together so they’re built as one connected system from the start.

Can you finish or fix a project someone else started?

Yes, as long as it’s something I can do well.

It depends on what already exists, how it was built, and what shape it’s in. Sometimes there’s a strong foundation worth building on. Other times, starting over is actually faster and more cost-effective than untangling what’s already there.

I’ll tell you which route makes the most sense before we start.