0 1 | B R A N D I N G
There's no house style.
Every business has an ideal brand — one that captures who they are and resonates with the people they're trying to reach. Sometimes that's quiet and restrained, sometimes loud and clever. The right answer depends on the business and the audience, not on a house style or what's trending. And the hard part isn't getting it to look right — it's getting it to hold up. Great branding is stable and distinctive: it holds its shape everywhere it shows up and doesn't tip the moment something shifts.
So I spend time understanding the people behind the business — how you talk, what you care about, who you're trying to reach — before touching a logo or a color. The goal isn't a brand that looks impressive in a case study. It's one that feels unmistakably like you and gives you a foundation you're not second-guessing six months in.
Logo, visual identity, color, typography, and overall direction — shaped into something clear, memorable, and true to the business behind it.
Logo & Marks
$500
A professional logo and the essentials to use it well. For businesses that need a strong, clear mark to build on.
Features:
⛯ Primary logo
⛯ Alternate logo / submark
⛯ Color palette
⛯ Typography selection
⛯ Final files for web and print
⛯ 3 rounds of revisions
Identity System
$1,000
Where a logo becomes a brand. A complete, strategic identity system designed to work across every touchpoint — built around who you are, not just how you look.
Includes everything in Logo & Marks, plus:
⛯ Brand strategy and direction
⛯ Expanded logo system
⛯ Custom patterns, graphics, and icons
⛯ Social media profile graphics
⛯ Full brand guidelines
⛯ 5 rounds of revisions
Full Brand
$2,000 +
The complete system, applied. Everything in the identity system, extended into the real-world collateral, packaging, and touchpoints your brand lives on.
Includes everything in Identity System, plus:
⛯ Print and digital collateral
⛯ Packaging, signage, or presentation design
⛯ Social media template system
⛯ Print and digital collateral design
⛯ Priority scheduling
⛯ Custom scope based on project needs
Start with Something Clear
We begin with a casual chat to understand your business, audience, personality, and the feeling you want your brand to create.
Turn Ideas Into Direction
I’ll take what you share and shape it into logo concepts, colors, typography, and visual direction.
Refine Until It Feels Right
I’ll refine the strongest direction with you until it feels polished, practical, and true to the people behind it.
A Brand You Can Use
You receive the final files, guidance, and assets you need to use your brand across web, print, social, and whatever comes next.
Projects
